Convergence or Re-convergence?

Communications technologies are generally considered to be converging. I have been researching the impact of government-business relations in the deployment of communications technologies, particularly broadband, in Canada and Australia since 2005. Canada leads (and continues to lead) Australia in terms of both speed and adoption of broadband services. My initial findings suggested that Canada's integrated regulatory system. combined with greater provincial and municipal involvement in deploying broadband networks, explained the different broadband outcomes in each country.

To explain the differences in broadband speeds and adoption, I have been working on the concept of the varieties of particularism which exist at the nexus of government, business and technology to explain the different habits of users and how these habits require a mix of services and delivery systems to meet the needs of users. A simple example is that while fibre optic cable to the home might be considered the best case scenario, if it costs users too much to have this type of access when ADSL+ over copper wire will suffice, then there is no need to deploy best case technology if users do not require such an advanced service to meet their needs. On the other hand, if users require reliable, high-speed two-way communications networks for applications such as tele-health, for example, then a symmetrical high-speed cable (whether coaxial or fibre-optic) is most desirable. The difference is that a metropolitan user of Facebook should be a lesser priority for governments than a user who needs broadband access for health or educational purposes.

Naturally, I have adopted (unapologetically) a political science approach to explaining the differences between Canada and Australia. Put simply, I am interested in the distribution of power within society, and how communications policy determines who gets 'what, when and how' (1) and equally 'who says what to whom in what channel with what effect' (2). A noticable generalisation is that Canada's 'communications mosaic' (3) is an innovative conglomerate of public, private and community politics. I am sure economists could statistically prove that this 'mosaic' is inefficient, but in an era of convergence, I wonder how efficient Australia's 'single national solution' (aka the NBN) will be in enabling the deployment of a communications system which is riddled with legacies that commenced with the deployment of telegraph systems over 150 years ago?

If we focus purely on how politics influences the way in which broadband networks are enabled, coordinated and regulated, the Canadian 'mosaic' prevents the dominance of any one approach. This is obvious in the patterns of punctuated stability which appear (I am using the ideas of technological momentum to explain the way society and technology influence one another within the context of legacies of historical institutionalism to explain the nexus of government, business and technology) when each of the technological developments from the telegraph to broadband is examined.

The difficulty I am experiencing is how to address the complexities of technological evolution where distinct approaches to telecommunications and broadcasting policy collide: is there a coherent way to explain the collision of policies which enable, coordinate and regulate physical infrastructure with the nation-building focus of broadcasting, where policy is particularly focused on policing content, protecting national culture, and providing public information?

It seems that in Canada's 'mosaic', there are numerous approaches to dealing with the political issues of infrastructure deployment and content provision. My examination of the trajectories of electronic communications technologies suggests that the widespread distribution of power in Canada prevents any one approach from dominating. In comparison, Australian communications providers have to wait until the government does something first - an approach which is so entrenched - that unless the government moves, there is so much uncertainty for businesses that there is no point 'jumping the gun'. Indeed, most content and infrastructure providers in Australia have rarely risen above 'second-mover' status as a result of the 'Australian way of "doing" communications policy.

This brings me to my point: is it really about convergence, or has policy deliberately kept the traditional broadcasting and telecommunications industries diverged? While this is true to some extent in both Canada and Australia, I argue that the greater distribution of power in Canada limits the ability of the federal government to sustain divergence in light of the numerous historical legacies that empower municipalities and provinces to do what cannot be done in Australia's centrally controlled system. For Australia, divergence is so ingrained as a policy paradigm that dealing with convergence is much more difficult. I would argue that it is easier to deal with reconvergence, as Canada seems to be doing, than with what is arguably closer to true convergence in the Australian New Media industries.

Notes:

(1) Lasswell, H. D. (1936) Politics: Who Gets What, When, How. New York: McGraw-Hill.

(2) Lasswell, H. (1948). 'The structure and function of communication in society'. In Bryson, L. (ed) The Communication of Ideas (pp. 37-51). New York: Harper & Brothers.

(3) Wilson, K.G. (2000) Deregulating Telecommunications: U.S. and Canadian Telecommunications, 1840-1997. Lanham, MD: Rowman & Littlefield.

(4) Stewart, A. & Hull, W.H.A. (1994) Canadian Television Policy and the Board of Broadcast Governors, 1958-1968. Vancouver: University of Alberta Press.

British Politico's Speech Goes Viral - ABC News (US)

Article demonstrating how New Media technologies enable users to direct attention to stories which wouldn't normally make the traditional press (thanks to a fellow Twitterer!).

read more | digg story

NBN winner to be announced next week | Australian IT

The Australian broadband industry is waiting for the Prime Minsiter to return from OS for the announcement of the NBN winner.


read more | digg story

YouTube helps Not-for-Profits

Online video-sharing site YouTube has released a 'Call to Action' function to assist not-for-profits to direct Net traffic to their websites:
This week, we launched a new "Call to Action" feature for YouTube's nonprofit partners, which allows them to use InVideo overlays to drive traffic to an off-YouTube web page, where they can collect signatures, email addresses, or even donations. Already, we're seeing nonprofit organizations use this new feature with great success.
One charity raised $10k in one day - not a bad effort!

But comments on the article which appeared in Digg suggest that not everyone is happy - some suggesting:
Welcome to YouSpam
Sure, spam is an unwelcome part of the Net, but so is junk mail through snail mail. Indeed, snail mail must be disposed of and the mantra for letterbox advertisers is:
Get your message across in the time it takes to walk from the letterbox to the recycle bin
There is a big difference between junk mail (including spam) and directing Net traffic. The YouTube 'Call to Action' function lets users choose whether or not to view the content. This 'pull' rather than 'push' advertising is one of the most refreshing approaches to marketing to develop in the New Media era.

Let's face it, marketing is one of the most important business functions and as a consumer, it is much better to be an active participant in good marketing, rather than a passive recipient of junk. It can only be a good thing for civil society if not-for-profits are able to use New Media to get their message across effectively, and for free.

The new business model which is emerging focuses on marketing, but with a philanthropic bent. New Media providers such as YouTube and Google (providing free access to global information) provide the promise of change from the old, top-down approach.

Regrettably, the program is only available in the UK & the US at the moment.

Teaching 101 = Web 2.0

I am trying to change things but change happens slowly. As a lecturer, I view essay writing as a crucial skill for all university students. Essay writing is not just about the ability to communicate in writing: it is an exercise in thinking.

But is essay writing the main skill students need in the Brave New Media World? I think not.

Things are changing quickly. In the US, the public sector will be employing New Media directors to use Net applications to improve transparency. Broadband applications are being used to enhance medical services in rural areas. Twitter is being used to monitor water levels for plants and to help people get jobs. Uses for New Media technologies are 'virtually' endless.

In the New Media era, it is time for universities to re-think some of the traditional ways of assessing students. Essays will not go away; nor should they. But New Media skills have to come from somewhere. In Australia this is, for the most part, being left up to private individuals who are taking the initiative.

So-called digital natives are not as digitally-minded as the popular press would have us believe. Universities have a clear role to play, and not just in the IT disciplines. Many lecturers would agree, but it is left to New Media pioneers to take the risks to bring about change. This situation is far from satisfactory.

Next year, I intend to submit a proposal to develop a new subject in New Media politics. This will require students to prepare blogs, organise group work using social networking tools and so on. The challenge will be to ensure that organisational policies can keep up with the developments - a microcosm of national policy which is facing the same issues contemporarily.

The bottom line is that the business of teaching is changing rapidly. In the New Media era, Teaching 101 = Web 2.0.

Broadband in Comparison: Canada & Australia

Akamai's State of the Internet report for 4th quarter 2008 is due to be released on Monday next week. In the meantime, the 3rd quarter 2008 provides some interesting statistics. Find the 3rd quarter report here.

Canada continues to lead Australia in broadband speeds. The statistics below indicate the difference for all Net connections:
Canada Stats:
Above 5mbps = 21%
Above 2 mbps = 74%
Below 256kbps = 2.9%

Australia Stats:
Above 5mbps = 9.1%
Above 2 mbps = 46%
Below 256kbps = 6.6%
I will report on the OECD penetration rates soon. The trouble with broadband statistics is how to define 'broadband'. In the early 2000s, broadband was considered to be an 'always on' connection of 256kbps or higher.

Clearly, this definition is past its use-by date. For example, to use broadband for real-time video conferencing, 1.5mbps download and upload (ie symmetrical) is recommended as the bare minimum. So if you have a 1500/256 ADSL connection, your broadband service would not be particularly useful for a commercial/tele-health/no-need-to-travel-for-a-conference application.

Communications Minister on ABC's Q&A

The ABC's Q&A program is a very good example of enabling audience participation through heritage media.

Last night, Communications Minister Stephen Conroy appeared on Q&A. The Internet filter trials attracted approximately 2000 questions:
It is usually the case with Q&A that particular ministers attract questions relating to their portfolios, but never has there been anything like the deluge of questions provoked by Stephen Conroy's plan for an internet filtering scheme. More than 2000 questions came in via email, SMS and from audience members, and virtually every one of them was opposed to the filtering proposal. A question from Stephen Davies on this topic kicked off a 30-minute discussion in which Stephen Conroy was challenged repeatedly to justify the filter plan.
Check out the video and transcript here.

Finally, the US Public Sector is allowed to use New Media

Check out Craig Thomler's blog article here.

President Obama's lead and desire for transparency has changed the rules. The US Public Sector will appoint New Media Directors for each department to assist in achieving the President's goals.
General Services Administration signed agreements with four video-sharing and social networking sites: Flickr, Vimeo, blip.tv and YouTube. GSA also is negotiating with the social networking sites Facebook and MySpace.
This proves that the rules can be changed: leadership is the key!

Gartner research suggests four ways businesses can use Twitter

Check out the latest Gartner research into business uses for Twitter: http://www.itpro.co.uk/610325/enterprises-turning-to-twitter-says-gartner.

Check out the ITPro business beginners guide to Twitter.

Don't forget there is also Yammer for an intra-mini-blog alternative!

President Obama leads the online charge!

Don't miss out, ask President Obama a question at the White House online townhall now!

See: http://www.whitehouse.gov/openforquestions/

This is great stuff! But alas, you need to be in the US :(

You might be able to ask your question here: http://www.whitehouse.gov/OFQalternative/

Experimental Corral: Overcoming Barriers to Innovation

I must say that while cutting jobs at the ABS is not a good thing, the issue of management culture as a barrier to innovative practices has been a lifelong bug-bear for me! Janine O'Flynn's comments on the research literature suggest that organisational 'culture' and the ability to change it, or the consequence of not changing it, is controversial.

Nevertheless, one approach I stumbled upon years ago was to have a dedicated part of the organisation engaged in experimental and innovative practices. This entails having an area of the business or organisation which operates outside of the normal business practices. The idea is that innovative practices can be trialled, piloted and tested before becoming part of normal operations.

Innovation involves risk. But the risk of failure is inevitable in experimental and innovative practices; yet taking such risks provides opportunities for research and development which are often inaccessible to innovative practitioners within existing structures.

Centring the inherent risks of experimental and innovative practice in a deliberate area of the organisation can assist managers to limit the impact of such risks on the organisation as a whole.

Social networks are a great place to start. As I have mentioned elsewhere here, social networking tools are quickly replacing email, and organisations which can learn to harness the power of these tools will have a clear advantage over the competition. The reluctance of many organisations to embrace New Media technologies suggests that an 'experimental corral' would facilitate those who are willing to take the risks for the greater good of the organisation.

ACT Politicians on the Net

Have you noticed how difficult it can be to find your local politician on Facebook? Thanks to a respondent to an article I posted in another blog, I am happy to say that ACT politicians have not disappointed: http://www.canberravotes.com/2008-election-candidates/.

I must say it is great to see so many local politicians on board, and I look forward to seeing them all on Twitter soon, too!

The trouble with the Australian Government's P2P policy

© Depositphotos.com/@almagami
The recent case involving iiNet and copyright infringement through peer-to-peer networks is leading to more regulation and ISP policing. But what is the government going to do with all the kids they catch sharing music and videos?

Read the article from IT News here. The Digg 'blog it!' function doesn't seem to be working for me anymore :(

Regulation seems an obvious approach to overcoming the problems of copyright violation. But should it be the first step?

I have heard many businesses suggest that ensuring your product is of the highest quality is the easiest way to negate copyright violation. Two examples spring to mind:

bandit.fm: I applied for the Commonwealth Bank's Debit Card and received the bonus $20 per month trial of bandit.fm's music site. Legal, cheap, awesome! Better quality than anything available on P2P, and I will be purchasing more once my trial period ends!

questia.com: Buying books is an expensive yet necessary part of the life of a PhD candidate. Almost everything I needed seemed to be available on Questia, so I checked out the trial with an option to pay $30 per month at the end of the trial period. That was several months ago - I am so happy with the product I will be staying with Questia indefinitely...
The moral of the story? Businesses need to find a new business model. This requires more funding for research and development (both public and private). The government's P2P policy will only catch kids - the same kids who used to tape their favourite songs from the radio - the same poor quality!

Sure, copyright protection is essential in the knowledge economy. But increasing the cost of Internet service provision by making ISPs act as the Net Police is particularly lame. The Australian Government really needs to get with the program: (1) Help Australian businesses develop innovative business models which will improve the quality and price of New Media content; and (2) Don't impose Old Ideas on New Media!

The Citizens' Voice: The Net as the Public Sphere

Numerous publications (such as Robert Putnam's Bowling Alone, John Uhr's Terms of Trust & Colin Hay's Why we Hate Politics) suggest that citizen participation in politics and the public sphere generally has been declining over time.

There are two major views:
(1) Citizens are 'free-riders' who enjoy the benefits of citizenship, but refuse to participate: 'the key problem lies with the citizens, rather than the state; they are apathetic and need to be encouraged to participate' (Li & Marsh 2007).

(2) '[C]itizens are not apathetic; rather, they are alienated from a political system which doesn’t allow them a "real", that is effective, voice' (Henrik Bang cited in Li & Marsh 2007).
The former tends to be the mainstream view, while the latter suggests that citizens are excluded from participation. In my view, Australians are excluded from politics due to a variety of particular legacies of settlement. This is unfortunate as the Australian colonies were among the early adopters of 'responsible government'.

Federal systems, in particular, are well placed to ensure that local issues are not overlooked by an all-powerful central government. Regrettably, the centralisation of political power in Australia, supported by federal-state issues of funding emerging from the implementation of the GST, for example, have weakened the responsiveness of state and local governments to regional and local problems.

If we view citizen participation from the first view, the central government must pick up the slack where citizens are unwilling to participate. If we adopt the second view, citizens are further removed from politics as the centre weilds more power.

In addressing the question: 'Why do we hate politics?", I argue that it is because it is not worth the effort to bang one's head against a system which listens to its own 'expert' opinion, rather than the issues facing citizens. Of course, education plays a major role if citizens are to be capable of participating effectively.

An unfortunate consequence of applying business practices to governance in higher education is that citizens have to rely increasingly on their own resources to study. This leads to many students having neither the time to think about or engage in politics.

Issues of a 'digital divide' aside, the Net provides an opportunity for citizens to have a voice in politics which is generally beyond the means of the typical Aussie battler. The recent focus on censoring the Net is problematic for participation in cyber-politics. Nonetheless, the rising tide of citizen participation online indicates that citizens are willing to participate.

Politicians are increasingly aware of the benefits of Net participation, and I must say it is pleasing to be able to follow Kevin Rudd and Malcolm Turnbull as they announce their activities on Twitter and Facebook. It is even better when local politicians are involved. No longer are our political representatives these higher beings who appear on the non-participatory broadcast media, but they are our 'friends' on Facebook and Twitter.

In an age where most of us are starved for time, the Net has the potential to create a quasi-public sphere which has been beyond the realm of ordinary citizens for too long. Obviously face-to-face participation is better than cyber-participation, but is cyber-participation better than none at all? I argue that cyber-participation removes the barriers of time and space, enabling citizens to participate in more forums than ever before. The Net enables the citizens' voice to be heard in the 'global quasi-public cyber-sphere' and citizens are already taking advantage of New Media.

The problem for the 'state', whether we accept the first or second views of citizen participation, will be its ability to cope with citizen participation on such a large scale. Indeed, it is already happening!

Vodafone 3G network will reach 94% of the Australian population

Vodafone Australia expects to complete its $500 million upgrade of its 3G network by 31 August 2009. This follow numerous technical and legal issues which have delayed the project.

See the story from Australian IT here.

DBCDE wouldn’t agree to blind filter trial: iiNet

The politics of privacy and freedom of speech is inherently complex. Like many countries, it seems Net technology is finally disrupting the traditional approaches to public policy in Australia as Net capabilities spill over into areas of importance to the public interest.

So what is 'in the public interest? Privacy is important, but freedom of information is not? What's going on behind the Australian Firewall?

See the IT News report here.


Net filter: Faster to hack than download

On condition of anonymity, three IT security consultants have confirmed that it takes less time to hack the Australian Government's Net filter than it does to download it.

The politics of Net filtering are beginning to emerge. After pulling out from the ISP filtering trial, iiNet cited 'corporate social responsibility' and the government's '
ambiguity of "unwanted material"' as the reason for pulling out of the trial.

Meantime, Telstra is funding an education and support program to assist children to develop their online safety skills.


Portable Projector

The Digislide portable projector will be available for US$350 in Singapore shortly. Check out the video here.

Skype open for Business

Skype's decision to provide services for businesses using SiP-based PBXs heralds industry regime change. Legacy telephony providers are already suffering from diminishing revenues for plain old telephone services (POTS). Skype's entry into the business market may well drive IP telephony as the new industry standard.

See the IT News report here.


Firefox Rocks!

Firefox is the best thing to happen to Net browsers in a long time. The ability to integrate Digg, Facebook, Twitter, Yammer etc through Firefox add-ons gives users easier access to one-click browsing from any tab.And the best thing about Firefix is that it is open source! Check out the stats on browser usage...

read more | digg story

iiNet pulls plug on Net censors

The Australian Government's controversial Internet filtering scheme has suffered another blow amidst protests against Internet censorship.

read more | digg story

Social Networks and the Public Sphere

Many commentators, particularly in the traditional media, suggest that social networks represent a two-dimensional view of reality. For example, people with lots of Facebook 'friends' may not have as many friends in real-life, and therefore social networks in cyberspace represent a distorted view of human relationships.

The trouble with seeing social networks as purely two-dimensional is that this view is a distortion of reality in itself. Sure, social networks cannot replace the human need for friends and face-to-face contact. But I don't actually know anyone who lives in cyberspace only. Cyberspace adds another dimension to our lives, rather than replacing our existing social sphere.

However, the two-dimensional view of social networks discounts their important role in reclaiming the public sphere. The Ancient Greek idea of the agora being the site of politics has been overwhelmed by marketing messages cluttering up the space where citizens might once have grappled with political issues of the day. Further, 'freedom of speech' in the earlier stages of mass media reduced the public sphere to the relative few who had access to the media. Social networks are changing the nature of the public sphere.

Social networks do not replace human relationships. Rather, they increase opportunities for citizen engagement and access to news and views beyond those which the mass media pundits have controlled for far too long. Some might say that 'much of what is on the Internet is rubbish', but does this mean that what we see and hear on television and radio is high quality, intellectully engaging, and therefore somehow not rubbish?

Advertising messages have found their way into social networks, but the model is very different from the traditional media. If, for example, you are watching a TV show, you have no choice but to wait for the advertisements to finish before you continue to view your chosen program. The message is effectively 'pushed' to you. Advertising in social networks attempts to 'pull' viewers toward the content, which provides the viewer with a choice of engaging with the message or not. Further, viewers can also be content developers, so the engagement can be one-to-one, one-to-many, many-to-many or few-to-few, providing even greater choice for participants.

The idea of a digital divide is problematic for those without the resources to get involved in social networks. Nonetheless, the opportunity for ordinary citizens to reclaim the public sphere is huge. Along with many other issues arising from New Media technologies, the disruption to the 'way we do things' will be problematic. The New Media age is one of diversity, fragmentation, pluralism and particularism. Those clinging to the idea that social networks are two-dimensional have a lot to learn. Such simple views will be unable to cope with the complexity which is already emerging through social networks. Given the growth in social networks, it seems that this is what ordinary people want - a (cyber) public space where anyone can listen and be heard.

From Newspapers to New Media

The Seattle Post-Intelligencer will cease publishing in paper format and is going fully online. I wonder how long before other newspapers follow suit? This has to be good for the environment and it appears to be a natural progression in terms of 'technology-driven evolution'. Newspapers moving to online-only formats provide yet another example of the increasing irrelevance of the boundaries between traditional communications industries, particularly the division between carriage and content providers. This is having a significant impact on traditional models of regulating media communications industries.

read more | digg story

The word is out - Acacia will build Australia's NBN

The winner of the bid to roll out Australia's National Broadband Network has been discovered. Now the fun begins...

read more | digg story

Twitter leads the pack on Melbourne's earthquake news

Within seconds of the recent earthquake in Melbourne, Twitter updates spread the word about what was happening hours before the traditional media even knew what was happening.

Social networking sites are also being used by lawyers to serve notices on loan defaulters. Check out how Facebook was used by lawyers in Canberra.

Even local traffic information is available via microblogs. Check out: Canberra Traffic on Twitter.

read more | digg story

Issues in defining 'broadband' and 'competition'

According to IT News:
Agile Communications has announced a $3 million project to equip exchanges in Victoria and South Australia with broadband services that operate at up to 8mbps speeds that aren't being matched by Telstra.
Meanwhile, Telstra is suggesting that 8mbps via ADSL is really only a theoretical speed which varies with the distance from the local exchange. Telstra has also suggested that competition in broadband services can only be 'legislated competition' as no other firm has Telstra's capacity.

I tend to agree with Telstra's view, as I have argued elsewhere, but there is an alternative approach to competition which does not rely on destroying a world-class Australian company. Telstra's offshore interests are significant in that the company has a capacity to expedite technology transfer from its offshore operations. Breaking up a globally competitive company because of domestic peculiarities seems an unnecessary consequence of poor government policy which effectively handed a domestic monopoly to private interests a few years ago.

There is an alternative approach which would see the development of local and regional networks and this is an area where governments at all levels have a role to play. Local and regional initiatives may not provide universal access to faster broadband services, but I am convinced these are better than attempts to run out a single national solution. The local approach would enable local solutions to local communications problems.

To date, the only real attempts to alleviate areas of market failure have been to provide funding to businesses where subscribers in remote areas have requested service. This piecemeal approach has clearly not worked to date. Canada's approach enabled local communities to submit proposals for local solutions and ideology played a lesser role than in Australia's 'funding-to-businesses only-on-subscriber-request' model.

A visiting Canadian researcher I met recently remarked that broadband in Australia and New Zealand is significantly slower than in Canada. This points to the significance of our definition of 'broadband' when comparing one country to another.

I am completely biased toward the benefits of broadband, but the Brits do not agree! In the United Kingdom, 40% of the population do not have high-speed broadband connections, and of that group, 55% do not want high-speed broadband at all. A smaller proportion can't afford it. I need to investigate a little further, but I suspect that the definition of 'high-speed' broadband is significantly higher in the UK than the typical 1.5mbps available via ADSL in Australia.

read more | digg story

Australian Reactions to Internet Censorship

Australian civil society groups are banding together to protest Internet Censorship in Canberra on 21 March 2009. The protest comes at a time when the federal government's Internet filtering scheme is faltering.

A recent survey suggests that 9 out of 10 people expect unrestricted access to the Internet.

read more | digg story

New Media Politics in Canada

Professor Michael Geist provides relevant insights into new media policy and regulation in Canada. The idea of a communications revolution which is affecting traditional distinctions between the press, broadcasting and telecommunications industries is upon us, but the transition from heritage media to new media may not be simple.

read more | digg story

New Media and the Future: Personal Reflections

Finding innovative uses for new media technologies is one of my favourite past-times. Here are a few of my observations:
  • I am a 'user', not a 'developer', of technology.
  • I intensely dislike having to pay for information (but I will from time to time!).
  • Open source software is becoming increasingly user-friendly.
  • The Net has enabled me to access so much information I think of it as a freedom machine!
  • I feel a little ripped off that the Net wasn't around when I was a teenager!
  • Since 2000, I have only bought newspapers when I wanted a hard copy for posterity.
  • Once news.com.au started, I used email news subscriptions in lieu of traditional media.
  • I like Google's business model. I can't help it - they provide free information.
But keeping up with technology is very time consuming. I tend to have bursts of energy every so often where I immerse myself in anything new in an effort to catch up.

I had one such burst last year. I trialled Facebook in my teaching, developed a one-day workshop on social networking, and finally launched the blog I was 'gonna' start in 2001. Here's what I found:
  • As a user, rather than a developer, of technology I don't like having a web hosting service, other than for my domain name. It takes too long, costs too much and doesn't allow me timely control of my content. Google Blogger is my preferred blogging platform, and redirecting my domain name to my Google Blogger site fixed the problem instantly!
  • For additional pages, I use Google Docs and Google Sites. There are many others, but these integrate well with Google Blogger.
  • I am a big user of Facebook, and I link my blog to Facebook by using the application 'Blog RSS Feedreader'. There are many other Facebook blog readers but I am comfortable with this one's quirks!
  • You can add the Facebook Twitter application so that when you update Twitter, it automatically updates your Facebook status. If I add a blog article, I can add a comment and the link to the article in Twitter, which automatically updates my Facebook status.
  • I have an iMate JAS-JAM phone and it is the greatest thing to use in Canada. I could access free broadband via wifi almost everywhere I went in Ottawa! It costs too much to use in Australia and while I am writing up my PhD, I don't use a mobile phone because sitting in front of my computer(s) is my life and the Net is 'always on' :)
During my most recent catch-up burst, I rediscovered Firefox. Here are some easy things to do which will ramp-up your Net experience (and get rid of all those email subscriptions!). It is the most addictive browser setup - integrating various platforms using Firefox rocks! Try these:
  • From the Firefox menu, select >Tools>Add-ons>Get Add-ons>Search
  • Install 'Twitterfox'. This places your Twitter updates in the bottom right-hand status bar. You can add updates and links from the page you are viewing with one click.
  • Install 'Yammerfox'. This is for using Yammer, an enterprise version of Twitter which allows you to mini-blog with colleagues with the same domain name in their email address. You can discuss work goss, new ideas, new applications, the news etc without your Twitter followers wondering what you are talking about!
  • Install 'Digg Toolbar for Firefox'. Get instant updates on popular web articles in your fields of interest. These pop-up in mini-frames in the bottom right corner of your screen. If the article is interesting, click on it. If not, it disappears automatically.
  • Install 'Pronounce' (the Merriam-Webster version) - right-click on a word in a web page to hear it pronounced. In the past I had to click through to the website and now I don't.
  • Install 'Dictionary' (provides Oxford, Cambridge, Longmans et al) - right click on a word in a web page to see its definition. In the past I had to click through to the website and now I don't.
  • Install 'Google Toolbar for Firefox'. From Google Toolbar for Firefox, you can add the Facebook button. This allows you to click on the button and see what is happening in Facebook without leaving the page.
  • Google Toolbar also has translation, Wikipedia, and other buttons which can be added to the toolbar for commonly used applications.
  • If you are a researcher, check out Zotero. A colleague introduced me to it the other day. It is the best way to capture web references, and it will also take screen snapshots and provide the reference details!
  • If you are a teacher, check out iGoogle Gadgets. I am still working this motion chart out but the potential for use in lectures is huge!
  • I use the Gradient iBlu theme in Firefox. It hasn't affected performance at all. There are many other add-ons but I don't use anything else... for now :p
What does the future look like?

Where will new media be in the future? When I can afford it, my television will be replaced with a plasma TV hooked up to a very high speed broadband connected computer. Did I mention I hate paying for things? I'll be watching everything from the Net, for free!

Free content is not such a big deal if a free-to-air television model is adopted. If you hate ads (like most people), this won't be such a big deal as you might think. Indeed, when I had Pay-TV content there was no difference between free-to-air and Pay-TV. Try buying DVDs instead, it is no more repetitive than Australian Pay-TV!

Dealing with new media industries is emerging as a major challenge for governments and businesses in the broadband era. Governments will struggle to develop policy and regulatory frameworks, while businesses will struggle to develop a commercial model which is sustainable in an era of endlessly available information. I am starting to think the free-to-air TV model will enable mass penetration while providing adequate commercial returns.

Statements about 'inevitability' and never being able to 'catch up' may serve as a warning for technology laggards. But for me, high-speed Internet is the stuff of movies like War Games and Weird Science. Rather than being fearful about the future, there is at least one part of the present where nobody has all the answers. Being part of this stage in history makes it all worthwhile.

Telstra takes the lead again: Fake Twitter IDs

The growth of mini-blogging tool Twitter has revealed a whole new range of issues for employees and employers. Today, it was revealed on Telstra's 'corporate activist' (some say propaganda) website, nowwearetalking.com.au, that a Telstra employee has admitted to setting up a fake Twitter ID for Broadband Minister Stephen Conroy.

Telstra's approach to dealing with employee Leslie Nasser, aka Fake Stephen Conroy on Twitter, was released on Telstra's blog 'The Scrum' today.

Telstra's response was very modern:

Telstra is learning the best way to engage in social media - notice our response has come in the form of a blog versus a media release.

We believe transparency promotes credibility. This post is about getting the facts into the open.

Telstra-bashing has been fashionable for some time, but I would argue that the company is a lone voice in a sea of nothingness. Web 2.0 applications have enabled non-technical people to access the full power of the Internet but most organisations have been painfully slow to admit the obvious.

Some suggest this is all part of Telstra's grand plan, but in the absence of any other organisation which is publicly experimenting with Web 2.0 technologies, a little activism is not such a big deal. Indeed, it is difficult to be upset about Telstra's push for a charter of human rights for Australia (the last liberal democracy to adopt one). It may be Telstra's grand plan to stir up public support for the often unpopular dominant telco, but it certainly is a grand plan.

Experimentation with new media has to occur within the public's gaze if Australia is to reap the benefits of new media and remove the old shackles of being a technology follower. With so many organisations being fearfully conservative toward social networking tools, Telstra's recent adventures are at least bringing new media issues into the limelight. It's about time.

Net's use in policy stalled as telcos face ACCC crackdown

It seems the Australian government's acceptance of Net technologies as part of the policy process has lost momentum. Following Broadband Minister Stephen Conroy's two week trial of a blog on Digital Economy future issues in December last year, there has been little momentum to keep up with new ways of engaging with citizens electronically.

This comes at a time when the telecommunications industry is attracting around 4,000 complaints to the ACCC from consumers each year.

However, the aptly-named Department of Broadband, Communications and the Digital Economy (DBCDE) started developing video content delivered via youtube, but this development has also stalled since the trial ended.

DBCDE should invest more in this type of Net content to facilitate the policy process becoming more open and transparent to citizens. Regulators should only enforce the public interest as mandated by government policy. The Net could be considered as a public utility in this regard and utilised by the government to encourage participation.

Given the ACCC's view that the communications industry is 'consistently the most complained about industry sector in Australia', some more 'broadband leadership' from the government would be quite timely. Regardless, letting the people know what is happening in broadband using the medium itself makes good sense!

Founder's comments on the Web no surprise

It is no surprise that world wide web founder, Tim Berners-Lee, is not happy with advertising content and 'snooping' on the www.

The 'open and universal nature' of the Net was a founding principle which is currently under attack by governments and large media companies in an attempt to control the uncontrollable, what one commentator suggested was government 'with a finger in the dyke'.

But many 'media communications' industry players are struggling to find a business model that captures the power of the Net. Google, Facebook and Twitter have certainly captured the participant market, but it remains to be seen whether an adequate Net business model is achievable, or whether it will continue to complement other industries, products and services.

One of the major issues for web content providers is that often their content is used for others' commercial purposes, with no benefits accruing to the developer. Where user-generated content (UGC) does occur, it tends to be restricted to the area of popular culture or the provision of commercial content to traditional producers for free (see Ornebring 2008).

There are implications for communications policy here: the process occurs in the domain of government and dominant businesses, working to exclude (or at least pay lip service to) citizens, interest groups and industry bodies from the policy process (see ASTRA 2004). In effect, this is placing limitations on the 'open and universal' principles upon which the WWW was formed.

References:

Australian Subscription Television and Radio Association (ASTRA) (2004) Submission to the ‘2004 Digital Television Reviews - 2nd, 3rd & 4th Review’, December.

Ornebring, H. (2008) ‘The Consumer as Producer – of What? User-generated tabloid content in The Sun (UK) and Aftonbladet (Sweden)’. Journalism Studies, Vol. 9, No. 5, October: 771 – 785.

Google and the Evolution of Communications Networks

Historically, communications policy has tended to react to the evolution of communications networks. Noam et al (1994: 17) suggest that network evolution can be identified in distinct stages:
1. The cost-sharing network. Expansion is based on the logic of spreading fixed costs across many participants, and increasing the value of telephone interconnectivity.

2. The redistributory network. The network grows through politically mandated transfers among users.

3. The pluralistic network. The uniformity of the network breaks apart because the interests of its numerous participants cannot be reconciled, and a federation of subnetworks emerges.

4. The global network. Various domestic subnetworks stratify internationally and form networks that transcend territorial constraints.
Network development, then, tends to be unilinear, in that there is ‘a single, consistent path of development or progression’ from ‘the primitive to the more advanced’. Nonetheless, national boundaries tend to limit the evolution of communications networks by limiting ownership and other issues in the 'public interest'.

In the US, Google Voice offers 'a single telephone number for home, work, and mobile phones and a central voicemail inbox that can be accessed through the web'. This is provided through GrandCentral.

It seems that Google Voice will soon be available to non-GrandCentral customers. Is this the first move to a truly global network? Does this signal the end of national communications policy as we know it?

Content versus Carriage

Canada provides an appropriate most-similar comparison to Australia for numerous reasons. However, the development of communications technologies in Canada follows a different trajectory to that in Australia. In addition to the local focus institutionalised by organisations such as the Union of Canadian Municipalities (now the Federation of Canadian Municipalities), Canada has been at the forefront of dealing with technological convergence in comparison to Australia.

In Canada yesterday, the CRTC conducted the New Media Hearings with a number of companies. One of the more interesting responses on industry structure came from Cogeco:
Cogeco expresses a need for a regime overhaul along the lines of European countries where there is no legal or administrative distinction between telecom and broadcast. Canadian laws are almost twenty years old on this and don't offer a comprehensive digital strategy.
The common carrier concept (designed to deliberately separate the carriage of specific content from a particular carrier) appears to be a remnant of the past. Nonetheless, issues such as preserving national identity (known by antagonists as 'cultural protectionism') are very important to Canadians. The vicinity of US cultural industries (TV, movies, radio etc) requires a particular policy response. Cultural protectionism is dealt with similarly in Australia, but it is really off the radar as far as an omnipresent threat is concerned.

A major problem for content regulators is that, for the most part, such regulators are stuck in an elitist paradigm based on TV and radio broadcasting. By 'elitist' I mean where one content provider beams their content to numerous viewers. In the Internet era, even the average citizen has the opportunity to be a content provider in a many-to-many environment. The proliferation of tools such as youtube and Flickr reduces the need to control content. Elite content, to the best of my knowledge, really doesn't cut it on these types of applications.

While Canada may need to consider more carefully the ramifications of bridging the carriage versus content divide, there is a case for opening the divide in Australia. I know this would enable newspapers, television and radio stations to control national content, but in practice this is happening anyway. Breaking up the monopoly hold of Telstra and the free-to-air TV stations is a major task - the legacies are so entrenched in Australia - but enabling carriers to specify content would be better than the abysmal content Australians pay top-dollar for on the repetitive Foxtel channels. Until this situation changes, Australians are really missing out.

ISP Filtering: The Boring World of the Future

Paper never refused ink, and the Internet never refused key strokes. Until now.

The ACMA's decision to threaten Whirpool's ISP for content on the Whirlpool site is really pushing the envelope. It just goes to show how a handful of conservatives, driven by media hype and misinformation, can try to turn the greatest freedom machine into another area where the state scares citizens out of their wits about anything that they do online.

Sure, there are issues with illegal content and there needs to be a mechanism for addressing these issues. But if the Net is to remain a freedom machine, regulation needs to be ex post. You post illegal content, you get in trouble.

Ex ante regulation, where the government blacklists sites and makes ISPs filter them, is a disgrace. Compare the Advertising Standards Burea to ACMA. One asks companies to stop using offensive content, the other uses a sledge-hammer on the ISP.

Broadband Minister Stephen Conroy has suggested that opponents of the filtering scheme are involved in "patently a scare campaign [against] a policy objective we think is fair and reasonable". Given the track-record of Australian governments and their willingness to overlook the rights of citizens and well-regarded principles of liberal democracies, I wonder what 'fair and reasonableness' test has been applied to the policy?

For all the 'individual responsibility' which has been pushed on ordinary citizens over the last few years, this really is a backward step. Welcome to the boring, state-regulated world of the future!

Social networking tools beat email

It seems that Australians are using Facebook for one in every 10 minutes. Email is passe. This is not surprising but it makes me wonder why it takes so long for institutions to come on board.

Instead of waiting until an emerging application takes hold (which is often clear in the early stages), surely it would be possible to encourage the use of new technologies?

At least an innovative culture (one interested in experimentation) would enable benefits of new technologies to be identified sooner rather than later. But this takes leadership and a willingness to expose oneself to risk.

At a discussion about a Charter of Human Rights yesterday, we heard the usual opposition: people will abuse the privilege, it will increase litigation, etc, etc. Similar views hinder the adoption of social networking tools - what about my privacy, too many students will contact me via Facebook etc etc.

I have found that these issues are all quite irrelevant and none of the warnings on either issue materialise. I am told that litigation did not increase under the UK, Canadian and NZ Charters, and I know for a fact that my privacy etc has not been affected by the use of Facebook.

Telstra gets it right - again

Telstra's decision to speed-up its broadband services in major metropolitan centres is good for Australia.
But Telstra has been getting it right for some time and the government hasn’t noticed.
Telstra put broadband on the political agenda. Telstra suggested that local governments should be involved in deploying broadband networks. Telstra refused to be part of the one-size-fits-all solution. And Telstra has taken the first step to fix Australia’s broadband woes. It’s time the federal government took notice.

In the lead-up to the 2007 election, Telstra said that Australia was lagging in broadband take-up and speeds. Telstra blamed the federal government for regulatory uncertainty and launched a public campaign for change. But even with a new government, Australia is getting more of the same – a single solution to a problem which requires multiple approaches.

When Sol Trujillo suggested that local councils should partner with the telco to develop local broadband networks, nobody listened. Professor Gans suggested a few years ago that there was a local imperative for broadband deployment. But local councils said ‘we don’t do telecommunications’ and journalists said that Professor Gans’ idea was ‘left-field’. It’s only left-field because the idea of a single solution is so entrenched.

Observers of communications networks will notice how these networks resist central control. Yet central control is exactly what the federal government is trying to implement. Telstra’s recent move to develop an Alternative Broadband Network (ABN) provides more than one solution. This is a good thing - it is the shake-up we had to have.

Australia's long history of centrally-controlled, top-down communications policy is inadequate in an era of convergence. The government presumes to know what end-users desire. With a public sector which is not allowed to access major broadband applications (such as social networking tools) in the workplace, it begs the question:
How would the government know?
The assumption in the Australian way of doing communications policy is 'build it and they will come'. But this model specifically ignores end-users and assumes that a single national solution will solve our broadband woes. Telstra-bashing has been fashionable but the company has few options in a market structure created by the federal government. Trujillo’s offer to enter into joint ventures with local councils was an opportunity lost. Rather than bring the infrastructure closer to the people, the NBN is simply more of the same.

Trujillo says ‘there will be a technology mix to deliver services’. This is necessary. Different users of broadband have different usage habits and requirements. Nobody has a crystal ball which tells us what the future of technology take-up and usage will be. Historically, secondary uses of technology created demand in applications far removed from the original purpose. Attempting to centrally control the deployment of broadband networks limits their potential.
Telstra may well be attempting to ‘one-up’ the government, but if not Telstra, then who else?
Regulatory uncertainties have reduced many innovative firms to second-mover status for far too long. Delaying the announcement of the NBN provider adds more uncertainty to the market. But it is inappropriate to blame the regulators for the current state of affairs. The regulatory function simply puts the government’s policy into practice. Regulators pride themselves on their strict application of policy, so revamping the way policy is developed should receive more attention. Getting it right means mediating the historical legacies and enabling a dynamic digital economy. Government policy, not handing out billions of dollars on an outdated approach which is doomed from the start, is where the focus should be.

The role of community groups and local councils in developing communications policy is for the most part overlooked. Indeed, government funding for broadband deployment specifically excludes local councils. Canada provides an appropriate comparison: it is a large, sparsely populated federal system with similar legacies. Yet according to the OECD and the World Bank, Canada leads Australia in broadband take-up and speeds. The lesson is that the Canadian federal government funded local solutions to local problems and local governments got involved.

Accusing Telstra of ignoring the ‘bush’ when it speeds up its metropolitan networks is misplaced. The Australian way of doing communications policy is to blame. Telstra is what it is because the federal government made it that way. Responsibility for broad-banding remote regions falls squarely on the shoulders of government. It is time the federal government provided policy leadership beyond the one-size-fits-all paradigm. The federal government should seriously consider the possibilities presented by Telstra’s ABN. This requires first and foremost a break from ‘business as usual’.

Technological Convergence and the State

In this article, I am developing the idea that technological advances in communications are not inevitable, and that the state either helps or hinders the evolution of communications technologies. Indeed, communications policy and communications technology may be said to co-evolve. Co-evolution of policy and technology will be the subject of a later article...
Rapid technological convergence is creating a dilemma both for coordinating the deployment of new communications networks and regulating existing communications networks. The dilemma stems from the legacies of traditional institutions of the state which created ‘distinct regulatory structures for telephony, broadcasting, cable television, and satellites’ (Weinberg cited in Gillett & Vogelsang 1999: 297) at each stage of technological adoption. In the broadband era, these distinctions, made on the basis of the particular devices used to communicate, rather than communication per se (or the function performed by the different devices) are increasingly irrelevant. Broadband is a major enabler of cross-platform communication and its rapid deployment is creating ‘massive upheavals that challenge established institutional and industrial structures’ (Jussawalla 1993: 1). Nonetheless, the legacies of device-based industry structures persist in that government interventions targeting devices are pervasive in communications markets (OECD 2008: 12). Despite the dilemma for contemporary industry structures created by technological convergence, the social and economic impacts of the diffusion and application of broadband in particular mean that communications networks are a major concern for governments worldwide (OECD 2008: 7) and state intervention is inevitable in the foreseeable future.

State intervention in the deployment and use of communications technologies operates in three main ways. First, the state enables the deployment of communications technologies by effectively giving permission or providing resources for communications networks to be established. Second, the state coordinates the deployment and use of communications networks by establishing institutions which attempt to bring order to the deployment of the physical infrastructure and to determine who can access the infrastructure and associated services. Third, the state regulates communications networks to ensure that the behaviour of network actors and users conforms to laws or principles designed to operate in the public interest. The ways in which the state enables, coordinates and regulates communications networks may be referred to as the state’s communications policy.

For most liberal democracies, the ‘key goal of communications policy is to promote the welfare of… citizens, primarily through productivity gains’ (Hundt & Rosston 2006) and economic growth. In Canada and Australia, nation-building in the telegraph and telephone eras preceded the focus on the welfare of citizens: the dominions required infrastructure to facilitate national defence, national markets, and a united polity. In the early part of the twentieth century this had largely been achieved in both countries and communications technologies became public utilities, or essential public services. The deployment of widespread basic telephone services, commonly couched in terms of a universal service obligation, became for the most part ubiquitous by the 1980s. With each type of communications technology, the communications policy goals followed a particular path: from nation-building, in meeting the needs of the state; becoming public utilities, in meeting the essential service needs of citizens; to promoting competition, in the latter part of the twentieth century, in an effort to increase productivity and economic growth by providing more choices and lowering prices for businesses and consumers.

Competition policy in communications industries is a relatively recent development. Following the advent of the telegraph, communications technologies were, for the most part, believed to operate best as natural monopolies, in that the industry could only operate efficiently with one, heavily-regulated provider of the conduit used to communicate (Grossman & Cole 2003: 1). Natural monopolies reduced the duplication of telegraph and telephone lines, achieved economies of scale over a specified geographical area, and, in the case of regulated monopolies, guaranteed a rate of return on the provider’s investment. Since the advent of the telegraph, governments have tended to intervene in communications industries using a mix of two approaches: ex ante and ex post. The ex ante approach is anticipatory intervention which ‘is mainly concerned with market structure, that is the number of firms and level of market concentration, entry conditions, and the degree of product differentiation’, whereas the ex post approach is passive intervention which ‘is mainly concerned with market conduct — the behaviour of a firm with respect to both its competitors and its customers’ (ITU 2009).

Globally, the evolution of the respective communications industries has occurred through periods of punctuated stability. As new technologies have evolved, market structures have changed, and a degree of stability in communications industries has occurred when technology, market structure, and public policy are synchronised (Bolt et al 1990: 3). The dominance of Western Union in the North American telegraph industry, the Bell System in the telephone industry and Marconi in wireless communication demonstrate how ‘market power has accrued to the technology innovator’ (Bolt et al 1990: 1) which led to periods of stability until a new technology impacted upon the market structure. General periods characterised by multiple vendors or natural monopolies appear, at face value, to present a sufficient understanding of how the communications industries have changed over time. However, this view of the trajectory of communications technologies is only useful when examining a particular device-based industry.

The dilemma created by device-based industry structures tends to inform how policy-makers understand broadband in an era of convergence. This is in no small part a reaction to the market power of the dominant providers of communications services, many of which established their position in the respective industries in the early days of the telegraph and the telephone. Indeed, Wilson (2000: 7) argues that ‘the early history of the telegraph and telephone industries is extremely relevant to an understanding of contemporary telecommunications’ and to understanding the industry structure, given that ‘many of the firms established themselves during this period and continue to be the dominant players in the industry today’. However, limiting this exploration to the telegraph and telephone industries is insufficient if we are to understand the larger effects of convergence in the broadband era.

Technological convergence is leading to convergence in other areas of the communications industries, ‘blurring the boundaries between media, information technology and telecommunications’ (Cunningham & Turner 2002: 117). Not only the distinctions between industries, but the ‘distinctions that had once linked systems of delivery to their characteristic content’ are increasingly meaningless (Cunningham & Turner 2002: 4). Traditionally, a distinction was made between the functions of industries, particularly process (information technology), content (media) and carriage (telecommunications); leading to what is referred to as functional convergence (Barr 2000 cited in Cunningham & Turner 2002: 5). Firms have reacted to technological and functional convergence by forming strategic alliances or undertaking mergers, creating what Barr (2000 cited in Cunningham & Turner 2002: 5) refers to as institutional convergence. Clearly, the behaviour of firms in a period of major convergence affects the state’s ability to develop policies which enhance productivity and protect the public interest.

The focus on competition as the primary driver of productivity and protecting the public interest has led to the development of the principle of technological neutrality in communications policy formulation. The principle is an attempt to promote cross-platform competition across the formerly divergent industries. Van der Haar (2007) examined the application of the principle in the European Union’s (EU) regulatory framework, where: ‘legislation should define the objectives to be achieved, and should neither impose, nor discriminate in favour of, the use of a particular type of technology to achieve those objectives’ (cited in Van der Haar 2007: 2, emphasis in the original). She identified four rationales for regulating on the basis of technological neutrality: (1) non-discrimination, where the state should not discriminate on the basis of technology; (2) sustainability, to prevent the regulatory framework from becoming quickly outdated; (3) efficiency, so that regulation can ‘evolve with changing market conditions in order to avoid inefficient regulation’, and (4) consumer certainty, so that consumers receive the benefits of regulation such as protection and universal service, irrespective of the particular technology used to access services.

Technological neutrality raises a number of issues which challenge approaches to state intervention in the traditional divergent industries. Technological neutrality is necessarily ex ante in establishing the rules of the game, and ex post in that it applies ‘the same rules across all sectors’ (ITU 2009). At face value, it is rational to assume that consumers will be able to choose the platform which best meets their particular communication needs in a technologically neutral environment. This, in turn, should encourage firms to innovate in delivering communications services to meet the particular needs of consumers. In practice, however, the principle of technological neutrality is applied, in varying degrees, using a mix of the four rationales. These different rationales tend to result in different outcomes in the market. Indeed, the OECD (2008: 12) suggests that ‘policy makers may need to re-examine whether technological neutrality is still an efficient policy structure’, given that technological bias is still evident in regulatory approaches throughout the developed world.

Despite technological, functional and institutional convergence in the communications industries, policies which focus on devices persist. A contemporary example is the adoption of digital television and radio in Australia, where licences have been issued to industry players with a guaranteed period of oligopoly to enable sufficient time for the incumbents to make an adequate return on the cost of upgrading facilities from analogue to digital capability. Digital radio and television services can already be delivered via broadband technologies, yet the distinct industry structures restrict innovation in terms of content delivery, leaving consumers to be passive recipients, rather than active participants, in content development and delivery. The one-to-many communications paradigm of television persists in the institutional structure despite major changes in the technology which enable interactivity. Where user-generated content (UGC) does occur, it tends to be restricted to the area of popular culture or the provision of commercial content to traditional producers for free (Ornebring 2008). Communications policy occurs in the domain of government and dominant businesses, working to exclude (or at least pay lip service to) citizens, interest groups and industry bodies from the policy process (ASTRA 2004).

The persistence of device-based state intervention questions the usefulness of technological neutrality as an organising principle for policy makers. No doubt entrenched interests play a major part in restricting policy options for state intervention (ITU 2004). Indeed, the dominant view that competition can deliver benefits to consumers in all aspects of communications is being challenged by the concept of high-technology natural monopolies which may exist at the networks that connect the consumer to the local exchange, known as the local loop (Ferguson 2004: 203; Gillett & Vogelsang 1999: 284). The ‘local loop is a high-initial cost infrastructure’ which relies on physical labour such as ‘trench digging, cable laying, delivery and installation of electronic boxes, physical maintenance and so forth’ (Ferguson 2004: 203), and necessarily situates the delivery of broadband technologies amid a variety of local conditions. This is true for ‘telephony, television, and Internet’ services (Gillett & Vogelsang 1999: 284; see also Nakamura 2000); therefore the local element of broadband networks is a policy issue affecting all levels of the state, not just the central administration.

Broadband represents high technology in that it is contemporarily the peak of communications technological development. Yet the problems facing policy makers in enabling, coordinating and regulating broadband networks tend to reflect, in principle, the same problems faced by policy makers since the advent of the telegraph. The distinctions between process, content and carriage have been dealt with by states in the past, bringing about the regulatory concept of the common carrier, where communications services are available to the general public at non-discriminatory rates and the provider cannot control the content of messages (BCAP 2009). Issues of convergence are not new; rather the concentration and scope of convergence brought about by broadband networks bring the issues into sharp relief (Australia Press Council 2009). What is occurring, however, is a ‘collision… of the regulatory paradigms’ which have governed the historically distinct communications industries (Hogendorn 2005: 19).

The term legacy is often used to refer to previous generations of communications networks and devices, but it can equally be applied to the policy framework in the contemporary era of convergence. Whitt (2004) argues that communications networks have not evolved into the discrete networks which are presupposed by the legal and regulatory legacies of the state. For Whitt (2004), communications networks are horizontally integrated in three layers: the lower layer of the physical infrastructure, the middle layer of enabling technologies such as Internet Protocol (IP), and the upper layers of content and user applications. The legal and regulatory legacies, on the other hand, view communications networks divided by industry labels such as ‘wireline telephony service, wireless telephony service, cable television service, broadcast television and radio service, and satellite broadcast satellite service’ formed on the basis of the old industry distinctions. These distinctions have the effect of creating ‘vertical silos’ in communications policy communities that do not match the ‘market reality’ in which businesses operate.

In addition to the general legacies of industry distinctions which exist throughout the developed world, particular legacies exist within nation-states which impact upon the way that communications policy addresses the two key goals of increasing productivity and protecting the public interest. Invariably, these particular legacies within nation states, or ‘national regulatory traditions and policy styles’, continue to exert a determining influence on policy outcomes ‘when much conventional wisdom might have expected them to be smoothed over by technological change’ (Levy 2001: 19). Historically, communications policy has tended to react to the evolution of communications networks. Noam et al (1994: 17) suggest that network evolution can be identified in distinct stages:
1. The cost-sharing network. Expansion is based on the logic of spreading fixed costs across many participants, and increasing the value of telephone interconnectivity.

2. The redistributory network. The network grows through politically mandated transfers among users.

3. The pluralistic network. The uniformity of the network breaks apart because the interests of its numerous participants cannot be reconciled, and a federation of subnetworks emerges.

4. The global network. Various domestic subnetworks stratify internationally and form networks that transcend territorial constraints.
Network development, then, tends to be unilinear, in that there is ‘a single, consistent path of development or progression’ from ‘the primitive to the more advanced’ [dictionary references – need to elaborate].

Noam et al (1994: 17) argue that most states ‘are still engaged in the cost-sharing and redistributory’ phases of network evolution. The unilinear concept is useful in that it does not rest on the logic of devices operating on discrete networks. For instance, faith in regulated monopolies to deliver universal service at uniform prices met, for a long time, the policy goals of nation-building and providing public utilities. Promoting competition necessarily stimulates the evolution of a pluralist network, where participants compete for resources and benefits (for example, from regulation) and will attempt to overcome the particular legacies which exist in the market. Technological convergence facilitates the removal of artificial industry barriers and enables global networks to evolve. Indeed, broadband technologies have enabled multiple networks which ‘transcend territorial constraints’. Social networking tools such as Facebook and collaborative repositories of knowledge such as Wikipedia are striking examples of the growth of such networks in the upper layers (code and content) of communications networks, but concerns for national security and national culture restrict the growth of private networks in the lower (infrastructure) layer (see Whitt 2004, discussed earlier). Despite the obvious growth in the upper layers of communications networks, it is difficult to prove that the evolution of communications technologies is necessarily inevitable: the role of the state is significant in helping or hindering network evolution (Noam et al 1994: 28).

To understand the state’s role in the deployment of communications technologies, it is first necessary to briefly examine some of the theories concerning the interaction of society and technology. Contradicting theories concerning the interaction of society and technology abound (Kraft & Vig 1988: 4) and the major views can be summed up as follows:
Technological determinism: The phenomenon where ‘a technical innovation suddenly appears and causes important things to happen’ is known as technological determinism. It may be regarded as ‘an approach that identifies technology, or technological advances, as the central causal element in processes of social change’ (Croteau and Hoynes 2003: 305). Technological determinism can be categorised as ‘hard’ and ‘soft’ on the basis of the extent of technology’s agency in societal change. Hard determinism refers to the agency imputed to technology, where ‘the advance of technology leads to a situation of inescapable necessity’. On the other hand, soft determinism refers to ‘the presence of a particular communication technology [which] is an enabling or facilitating factor leading to potential opportunities which may or may not be taken up in particular societies or periods (or that its absence is a constraint)’ (Finnegan 1988: 38).

Technological constructivism: Technology does not occur in a social vacuum. Technological constructivism suggests that human action shapes technology, and technology cannot be understood without understanding how that technology is embedded in its social context. ‘Social and cultural forces determine technical change’: technology does not determine social change (Hughes in Smith & Marx 1994: 102).

Technological momentum: Technological momentum adopts a position which falls between technical determinism and social constructivism and ‘infers that social development shapes and is shaped by technology’ (Hughes, T. in Smith & Marx 1994: 102). Technological momentum is a ‘more complex concept than determinism or social construction’ and it is also time dependent (Hughes, T. in Smith & Marx 1994: 102). It can also refer to the ‘increase in the rate of: 1. the evolution of technology, 2. its infusion into societal tasks and recreations, 3. society’s dependence on technology, and 4. the impact of technology on society’ (Dyer 1995: 255). Technological momentum is a useful concept in explaining the evolution of technology in response to societal needs and the infusion of technology into work and leisure activities.

The state, through its coercive powers, has the ability to apply ‘accelerators and brakes’ (Winston 1998: 15) which help or hinder the deployment of communications networks. Communications policy is formulated to address ‘social necessities’ or to apply ‘constraints’ to communications networks (Winston 1998: 15), often framed in terms of economic development or the public interest. However, the intervention of the state cannot determine or construct technological development entirely. Rather, it tends to react to the ‘supervening social necessities’ which include the ‘consequences of other technological innovation’, the ‘concentration of social forces working directly on the processes of innovation’, and the ‘[s]trictly commercial… needs for new products and other limited marketing considerations’ (Winston 1998: 9). The state, then, represents the ‘continuation, despite the bombardments of technology, of all the institutions of our culture in forms subject to alteration but not revolutionary change’ (Winston 1998: 13). Technological advances may occur rapidly but the deployment and infusion of new technologies tends to be mediated by the institutions of the state.

Nonetheless, states tend to announce communications policies in terms of the unavoidable consequences of technological inevitability. For example, the 1981 Canadian Department of Communications report, The Information Revolution and Its Implications for Canada, stated that ‘like the industrial revolution, the information revolution is unavoidable. Consequently, the objectives of public policy should be not to prevent the revolution from occurring, but rather to turn it to our advantage’ (Serafini and Andrieu, 1981:13 cited in Brannigan & Goldenberg 1985: 166). Technological determinism is also used to explain changes in ‘the nature and structure of corporations, industry, government industry relations and the values and norms that make up our idea of ourselves and of progress’ (Schon 1967: xiii cited in Brannigan & Goldenberg 1985: 170). Neither technological determinism nor social constructivism sufficiently explain the complex interactions which occur in the development of communications policy, or in the structure of markets for communications infrastructure, goods and services which are established or maintained by the institutions of the state. Technological momentum, as a way of conceptualising the interaction of technology and society, accommodates the state’s ability to influence outcomes in the communications industries, while allowing for technological advances to influence, and in turn, be shaped by, society.
The state does not follow an inevitable path paved by technology.
References:

Australian Press Council (2007) ‘Convergence: The News Perspective’ in ‘State of the News Print Media in Australia 2007’. URL: http://www.presscouncil.org.au/snpma/snpma2007/ch04_3_snpma2007.html (Accessed 15 February 2009).

Australian Subscription Television and Radio Association (ASTRA) (2004) Submission to the ‘2004 Digital Television Reviews - 2nd, 3rd & 4th Review’, December. URL: http://www.astra.org.au/content/pdf/2nd3rd4thDigitalTVReviewSubmission.pdf (Accessed 14 February 2009).

Babe, R.E. (1990) Telecommunications in Canada: Technology, Industry, and Government. Toronto: University of Toronto Press.

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