Netiquette: The next big challenge

Time and again, I am seeing online participatory forums reduced to public arguments which lead to a reduction in participation (and subsequently constructive discussion) in otherwise positive online communities.

Most of the arguments are about what content is 'appropriate' for inclusion in a particular forum. This is hardly surprising, but it does not bode well for our digital future.

Broadband networks will enable more people to connect online in ways which are yet to be devised. But as with most innovations, the limits to connectivity are not all related to technology. I have argued elsewhere that technology is not entirely deterministic; nor is it entirely constructed by society.

Technological momentum is a middle-of-the-road theory which suggests that both technology (and its potential uses), and society (and the way society uses technology), each have an impact on the possible futures and uses of broadband technologies.

But in most of the relatively 'localised' social networks I have observed, recently there have been many bouts of conflict. This suggests that the momentum of technology has advanced, while society and its uses of the technologies are yet to evolve. I would argue we are on the cusp of a change in how we, as humans, interact, as the evolving public e-sphere empowers the voices which for a long time have been excluded from a public hearing.

How we proceed will determine the extent to which our increasingly collective views of enabling an empowered society are more than just rhetoric.

In many regards, there was some merit to the 'old ways'. Content was filtered by the hierarchies which govern the provision of information. Easy to control when you are a one-way broadcaster, but much more difficult to control when you are involved in an any-to-any conversation.

In the past (at least increasingly since 1975!), content which was viewed as racist, sexist, or in any way viewed (by the majority, or at least the law) as discriminatory, was simply excluded. Open up the communications network to the masses, and the situation changes dramatically.

As more people are exposed to the rigours of public life (which broadband and new media participation ensues), the need for an institutionalised sense of Netiquette is fast becoming a priority. Incorporating 'Netiquette' in educational curricula is a necessary next step.

One of the biggest impediments to an ideally inclusive digital future is how our educational institutions will deal with the challenge of emerging ideas about Netiquette. The extent of exclusion from earlier ideas of the 'public sphere' is well documented. But the voices which will be heard in the emerging 'public e-sphere' will be hard for the old hierarchies to hold back. Historically, education is the most effective way to deal with such challenges.

The emerging ideas about 'Netiquette' will require a great deal of soul-searching if the traditional gatekeepers are to play a useful role in the digital future. At this stage, it is difficult to imagine a future without gatekeepers. Nonetheless, it is obvious that the 'rules of entry' through the information gates must be changed for the better if we, as humans, are to benefit from the potential provided by modern communications technologies.

Presentation at the 4th Annual Broadband Forum

On 11 June, I presented some of my research findings to the 4th Annual Broadband Australia Forum at the Sydney Harbour Marriott. There is a tendency for academics to get caught up in their own silos, so having an audience of prominent industry players was very helpful. I have included a copy of my presentation below.



NBN: Tasmania gets it right

With the Tasmanian Government's $12.7 million contribution to the NBN, there are some early signs that 'the times they are-a changin'. Co-investment and greater cooperation between all levels of government are essential if we are to get the most out of the NBN.

Interestingly, local councils have a strong showing in the submissions to the NBN regulatory reform paper and these will hopefully encourage greater involvement by this often-overlooked level of government.

It would seem timely that in addition to NBN Co., a national research institute be established to facilitate innovate uses for the forthcoming NBN. CANARIE Inc in Canada is a very good example of how this organisation might look.

However, CANARIE is not directly controlled by government, and this is where Australia consistently misses out. CANARIE are considering all sorts of innovative approaches to broadband networks.

For example, the 'homes with tails' idea suggests that individuals and local communities could invest in their own fibre connections. This idea would see the fibre connection to the home become a part of home ownership.

The Tasmanian decision is good news and represents a significant change to the centrally-controlled approach to communications infrastructure which is predominant in this country. Building Australia's innovative capacity is an important 'next step' in ensuring that this historic investment in infrastructure will be worthwhile.

But a research centre based on the CANARIE Inc model is yet to be discussed, and it is timely that such an organisation is established in Australia.
© 2025 Dr Michael de Percy
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