Albo’s wall-to-wall press coverage wants us to ‘Back Australia’

They are basically saying Albo will Make Australia Great Again but with different words.

In the tradition of Australian political theatre, Prime Minister Anthony Albanese has unveiled his latest bid for relevance, the ‘Back Australia’ campaign.

Launched with nauseating levels of support from the mainstream media, the usual corporate titans have jumped on the government-funded bandwagon. Albo’s pitiful policy promises of a ‘new industrial era’ have been copied and pasted across Australia’s mastheads.

Writing in the Unfiltered newsletter, Alexandra Marshall had this to say:

Michael de Percy is quite right to point out that nauseating, wall-to-wall masthead propaganda that emerged last night. In unison, Australia’s largest media companies jointly released the Prime Minister’s ‘Back Australia’ program in combination with the most powerful companies in the country. No doubt the purpose is to quieten down Andrew Hastie. I don’t know about you, but this kind of organised cheer squad for a Labor policy feels like a betrayal by the press. The same press, I might add, which has today praised Albanese for putting Chinese manufacturing and trade ahead of Australia despite his plea to ordinary Aussies to ‘buy local’. Buy local from whom, Prime Minister? There’ll be no Australian companies left if you keep selling the furniture to China.

My latest in The Spectator Australia, Albo’s wall-to-wall press coverage wants us to ‘Back Australia’.

Prime Minister Anthony Albanese has unveiled his latest bid for relevance, the ‘Back Australia’ campaign. 🤔

Launched with nauseating levels of support from the mainstream media, the usual corporate titans have jumped on the government-funded bandwagon. Albo’s pitiful policy… pic.twitter.com/8YeD0Nb6mE

— The Spectator Australia (@SpectatorOz) October 26, 2025